Bachelor of Commerce in Tourism Management
Code: 120726 • NQF 7 • 360 credits (≈ 3600 hours)
About this programme
This qualification equips learners with knowledge and practical skills for management roles in the tourism industry. It includes theoretical and practical components, culminating in an internship. Modules cover business management, tourism development, marketing, law, public relations, and financial accounting. Graduates are prepared for employment or further study in tourism management.
Modules
- Business Management – 24 credits(≈ 240 hours)Code: ELO 5Apply business management principles including entrepreneurship and strategic planning.
- Ethics & Professional Conduct – 24 credits(≈ 240 hours)Code: ELO 7Understand financial accounting principles and ethical decision-making.
- Marketing for Tourism – 24 credits(≈ 240 hours)Code: ELO 3Apply marketing principles and strategies in tourism contexts.
- nan – 24 credits(≈ 240 hours)Code: nannan
- Public Relations and Communication – 24 credits(≈ 240 hours)Code: ELO 6Understand public relations strategies and business communication.
- Research & Applied Learning – 24 credits(≈ 240 hours)Code: ELO 8Apply academic knowledge in real-world tourism contexts and conduct research.
- Research Design – 24 credits(≈ 240 hours)Code: The ability to organise work requirements so as to meet set deadlines.In their final year of study, students are expected to complete a work-integrated learning programme, which is four to six weeks long. The programme will expose the students to the most important aspects of their chosen field of study, i.e. Human Resource Management, Tourism, Marketing, or Business Management. This module provides the students with the unique opportunity of obtaining practical experience and learning what would be expected of them once they are qualified. The work-integrated learning can also lead to possible employment opportunities.
- Research Final Project – 24 credits(≈ 240 hours)Code: The ability to use technology and other methods of presentation for communication purposes.Special-interest tourism is a complex phenomenon characterised by flexible delivery, market segmentation, and advances in technology affecting management and distribution. It is often small-scale in nature but nonetheless requires operators to come to terms with issues like those of larger organisations within the tourism system. These include ensuring the delivery of products and services based on ecologically sustainable principles; local integration with indigenous ownership and control; a response to seasonal and spatial spread of demand; and caring for heritage resources. Specific niche markets will be covered in order to ensure the most popular trends in the tourism industry in South Africa are being covered.
- Research Literature Review – 24 credits(≈ 240 hours)Code: The ability to identify and suggest possible solutions to a problem.In their final year of study, students are expected to complete a work-integrated learning programme, which is four to six weeks long. The programme will expose the students to the most important aspects of their chosen field of study, i.e. Human Resource Management, Tourism, Marketing, or Business Management. This module provides the students with the unique opportunity of obtaining practical experience and learning what would be expected of them once they are qualified. The work-integrated learning can also lead to possible employment opportunities.
- Special Interest Tourism – 24 credits(≈ 240 hours)Code: A knowledge of the use of technology.In their final year of study, students are expected to complete a work-integrated learning programme, which is four to six weeks long. The programme will expose the students to the most important aspects of their chosen field of study, i.e. Human Resource Management, Tourism, Marketing, or Business Management. This module provides the students with the unique opportunity of obtaining practical experience and learning what would be expected of them once they are qualified. The work-integrated learning can also lead to possible employment opportunities.
- Sustainability & Impact Analysis – 24 credits(≈ 240 hours)Code: ELO 2Understand tourism origins, demand, planning methodologies, and development strategies.
- Tourism Distribution – 24 credits(≈ 240 hours)Code: The ability to collect, analyse and present information.In their final year of study, students are expected to complete a work-integrated learning programme, which is four to six weeks long. The programme will expose the students to the most important aspects of their chosen field of study, i.e. Human Resource Management, Tourism, Marketing, or Business Management. This module provides the students with the unique opportunity of obtaining practical experience and learning what would be expected of them once they are qualified. The work-integrated learning can also lead to possible employment opportunities.
- Tourism Theory & Planning – 24 credits(≈ 240 hours)Code: ELO 1Understand tourism origins, demand, planning methodologies, and development strategies.
- Travel Practice & Operations – 24 credits(≈ 240 hours)Code: ELO 4Understand travel operations, itinerary planning, and guest services.
- Work Integrated Learning (Commerce) – 24 credits(≈ 240 hours)Code: The ability to work as a member of a team.In their final year of study, students are expected to complete a work-integrated learning programme, which is four to six weeks long. The programme will expose the students to the most important aspects of their chosen field of study, i.e. Human Resource Management, Tourism, Marketing, or Business Management. This module provides the students with the unique opportunity of obtaining practical experience and learning what would be expected of them once they are qualified. The work-integrated learning can also lead to possible employment opportunities.
Learning Outcomes (9)
Linked to modules: 9 of 9
- 1.1. Apply tourism demand indicators and planning methodologies to a development project.
- 1.2. Analyse environmental and social impacts of tourism development and propose mitigation strategies.
- 1.3. Create a marketing plan including product, pricing, distribution, and promotion strategies.
- 1.4. Plan itineraries and manage travel operations including ticketing and guest relations.
- 1.5. Demonstrate strategic planning and leadership in tourism business contexts.
- 1.6. Develop PR campaigns and communication strategies effectively in tourism settings.
- 1.7. Prepare financial statements and evaluate ethical issues in tourism operations.
- 1.8. Complete an internship and research project demonstrating applied tourism management skills.
- nan
Typical careers
- Advertising Manager
- Aircraft Maintenance Coordinator
- Botanist
- Colonel
- Cook
- Credit Union Manager
- Destination Manager
- Dietetic Technician
- Election Agent
- Employment Programme Coordinator
- Environmental Geologist
- Environmental Mining Engineer
- Farm Manager
- Financial Fraud Examiner
- Firefighter Instructor
- Food Service Worker
- Forestry Adviser
- Groundsman/Groundswoman
- Halal Slaughterer
- Ict Buyer
- Import Export Specialist In Textile Industry Machinery
- Lawyer
- Mattress Making Machine Operator
- Medical Practice Manager
- Offshore Renewable Energy Engineer
- Onshore Wind Energy Engineer
- Performance Production Manager
- Pipeline Superintendent
- Police Trainer
- Political Campaign Officer